NCTJ chief executive Joanne Forbes expressed concerns that the funding cuts could diminish the quality, accessibility, and diversity of journalism education in the UK.

The News Media Association and other professional organizations have joined the campaign, arguing that the cuts contradict the government's commitment to fostering a thriving journalism environment.

The campaign encourages public support, urging readers to contact their MPs to advocate for the continuation of funding for journalism education.

While the NCTJ supports various pathways into journalism, including apprenticeships, it emphasizes that higher education remains essential, as 71% of NCTJ diploma graduates studied at universities.

A joint statement from the NCTJ and other organizations argues that removing funding sends a damaging signal, as journalism graduates significantly contribute to traditional newsrooms and the broader communications and creative sectors.

The National Council for the Training of Journalists (NCTJ) is spearheading the 'Save Quality Journalism Education' campaign in response to the UK government's recent decision to cut funding for journalism, media studies, and publishing courses for the upcoming academic year.

This guidance from the Secretary of State for Education directs the Office for Students (OfS) to withdraw Strategic Priorities Grant funding for journalism courses starting in the 2025-26 financial year.

Education Secretary Bridget Phillipson stated that the redirected funding will be allocated to other high-cost subjects, such as engineering and nursing.

Owen Meredith, chief executive of the News Media Association, warned that these cuts could undermine the talent pipeline and limit access to journalism careers, urging the government to reconsider.

Industry leaders have criticized the funding cuts as 'irrational and misguided,' highlighting the increasing need for trusted news and well-trained journalists in today's society.

The campaign has received backing from the PR industry, which is concerned that reduced funding will negatively impact the talent pipeline for PR professionals, many of whom come from journalism backgrounds.

According to the Journalists at Work 2024 report, a significant majority of journalists—81%—hold a journalism qualification, with 84% stating that their education helped them secure their first job.