A strategic alliance between Infosys and Adobe aims to develop advanced solutions for marketing and customer experience, reflecting a broader trend among technology companies to collaborate in this space.

This partnership will leverage Infosys Aster™, a suite of AI-enhanced marketing services, alongside Adobe's capabilities to create personalized content and optimize marketing strategies efficiently.

The initiative aligns with growing trends towards automation and AI in marketing, responding to the increasing demand for personalized consumer experiences.

Anil Chakravarthy, president of Adobe's digital experience business, emphasized the collaboration's goal to merge creativity, marketing, and AI to enhance customer experience orchestration.

The collaboration aims to equip Chief Marketing Officers (CMOs) with AI-native tools to better understand and meet consumer needs, generating value for both brands and customers.

This initiative promotes AI-first, customer-centric marketing strategies among CMOs and Chief Information Officers (CIOs), while emphasizing responsible AI practices.

Research from the Infosys CMO Radar 2024 indicates that 62% of AI-fluent CMOs are gaining more influence over corporate decisions, highlighting a market trend towards AI integration in marketing strategies.

Experts from Infosys and Adobe stress the need for impactful, personalized creative solutions to stand out in an increasingly content-saturated economy.

Businesses can personalize marketing campaigns based on behavioral and engagement insights, as demonstrated by a telecom provider that increased multi-channel engagement by 40% using the combined technologies.

A jewelry retailer achieved a 27% boost in campaign performance through dynamic 3D modeling and tailored delivery strategies, showcasing the effectiveness of these advanced tools.

Despite strong earnings growth, Adobe's stock performance has remained flat over the last quarter, reflecting broader market trends influenced by geopolitical tensions and interest rate decisions.

Adobe's total shareholder return over the past three years was 5.42%, indicating its resilience despite recent stock movements.