Microsoft has launched the Bing Video Creator, a new tool that leverages OpenAI's Sora model to enable users to generate videos from text prompts.

Currently, this feature is available exclusively on the Bing mobile app for iOS and Android, with desktop and Copilot Search versions expected to be released soon.

The Bing Video Creator is offered for free, making it an appealing option for marketers, educators, and anyone looking for alternatives to traditional presentations.

Despite its innovative capabilities, challenges remain regarding scalability, content moderation, and potential misuse as the technology gains traction.

Microsoft has emphasized responsible AI use, incorporating safeguards to prevent harmful content generation and labeling AI-generated videos with content credentials.

User feedback has been largely positive, highlighting the tool's user-friendliness and video quality, although broader testing is needed for various use cases.

Users can create up to ten five-second videos without charge, after which they will need to redeem Microsoft Rewards points for additional video generations.

The tool allows users to initiate video creation by tapping the 'Video Creator' button or typing 'Create a video of...' in the search bar.

Generated videos are currently in a vertical 9:16 aspect ratio, suitable for social media platforms, with plans to introduce a horizontal 16:9 format in the future.

The launch of Bing Video Creator marks a significant step in digital content creation, blending creativity with technology and reshaping storytelling in the digital age.

As Microsoft continues to integrate AI across its platforms, the Bing Video Creator could potentially influence enterprise applications in video generation for training and marketing.

This launch follows a beta phase that began in late May 2025, during which users experienced video generation at lower resolutions.