The report emphasizes the necessity for retailers to adapt their digital strategies to align with evolving consumer preferences.

DHL eCommerce's E-Commerce Trends Report 2025 reveals insights from 24,000 online shoppers across 24 markets, identifying four key trends shaping the e-commerce landscape in Asia Pacific.

Southeast Asia, particularly Thailand and Malaysia, is experiencing a significant rise in app-based purchasing driven by social commerce trends.

Delivery and return policies play a critical role in purchase completion, as 77% of shoppers abandon their carts when preferred delivery options are unavailable.

The report concludes that businesses that integrate flexible delivery options, social commerce, and AI tools, while promoting sustainable practices, will be more successful in the coming decade.

A notable shift in consumer behavior is highlighted, indicating that businesses must embrace technology and sustainability to thrive in the online shopping environment.

DHL's CEO, Pablo Ciano, stresses the importance of understanding evolving consumer expectations to maintain customer loyalty in the increasingly digital shopping landscape.

AI-driven shopping features are increasingly in demand, with 81% of shoppers seeking tools like virtual try-ons and voice search to enhance their shopping experience.

Social media platforms are becoming primary shopping destinations, with predictions that by 2030, 85% of consumers will primarily shop through sites like TikTok and Instagram.

Sustainability is a top priority for 79% of shoppers in the region, with many opting for pre-owned or refurbished goods to align with their environmental values.

With 92% of consumers in India valuing sustainability highly, the report underscores a significant shift towards sustainability as a core consumer demand.

Trust in return processes is crucial, as 65% of shoppers will avoid retailers that lack trustworthy return policies.