On June 23, 2025, the IPC officially rebranded as the Global Electronics Association, marking a significant transformation in its 70-year history as the voice of the $6 trillion electronics industry.

The Association's new vision, 'Better electronics for a better world,' emphasizes enhancing supply chain resilience and promoting growth through collaboration with over 3,000 member companies and various global partners.

Board Chair Tom Edman highlighted that this rebranding reflects the industry's evolution beyond printed circuit boards, now encompassing advanced technologies such as AI and autonomous vehicles.

The Global Electronics Association now represents all segments of the electronics supply chain, unifying the voices of semiconductor manufacturers, OEMs, and more.

To elevate the electronics sector, the Association plans to increase resources for advocacy, deepen industry insights, and enhance communications.

The organization will retain the IPC brand for its standards and certification programs while renaming its education foundation to the Electronics Foundation, addressing talent challenges in the industry.

Operating globally, the Association supports the entire electronics value chain from design to production, with a presence in multiple countries including Belgium, China, and the United States.

A recent study revealed that electronics trade now exceeds $4.5 trillion, accounting for over 20% of global merchandise trade, highlighting the sector's significant role in the global economy.

The study also indicated that electronics supply chains are more globally integrated than any other sector, showcasing significant interdependence in trade inputs like semiconductors and connectors.

Top exporters such as China, Vietnam, and India are not only significant exporters but also major importers of electronic components, complicating reshoring and decoupling strategies.

This rebranding reflects the Association's broader role in the industry, now extending beyond traditional areas to include next-generation communications and advanced technologies.

Dr. John W. Mitchell, President and CEO, stressed the importance of collaboration and interdependence in the electronics supply chain, advocating for resilience over self-sufficiency.