AI Startup Veesion Revolutionizes Retail Theft Prevention with Gesture Recognition Technology

June 23, 2025
AI Startup Veesion Revolutionizes Retail Theft Prevention with Gesture Recognition Technology
  • Veesion, a Paris-based AI startup, has developed a gesture recognition algorithm aimed at predicting and preventing shoplifting incidents in retail stores.

  • This innovative system not only helps prevent theft but also reduces the need for additional surveillance staff, making it a cost-effective solution for retailers operating on tight margins.

  • Unlike traditional security methods that can disrupt the shopping experience, Veesion's technology integrates seamlessly with existing surveillance systems without compromising the shopping environment.

  • The implementation of Veesion's technology can automate the surveillance process, potentially decreasing staffing needs.

  • A US client reported a remarkable 50% reduction in losses from shoplifting in their health and beauty section within just three months of using Veesion's technology.

  • Over 85% of alerts generated by the Veesion system are considered relevant by store operators, enabling security personnel to respond promptly to suspected thefts.

  • Veesion is also exploring additional applications for its technology, including detecting improper scans at self-checkout and identifying slip-and-fall incidents.

  • Benoit Koenig, co-founder of Veesion, highlighted that the technology not only aids in recovering stolen inventory but also serves as a deterrent against future theft.

  • The AI system operates without using biometrics or storing personal data, focusing solely on the movement patterns of shoppers to ensure privacy.

  • Currently, Veesion's technology is deployed in over 5,000 stores across Europe, Canada, and the US, following a successful Series B funding round that raised $43 million for further expansion.

  • Founded in 2018, Veesion aims to enhance traditional surveillance systems that often leave CCTV footage unwatched due to resource limitations.

  • The technology analyzes live security footage to monitor shopper gestures and interactions, ensuring privacy protection while flagging potentially suspicious movements.

Summary based on 3 sources


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