Amazon MGM Studios has secured the rights to produce a live-action movie based on the popular Bratz doll line, with Kim Kardashian being considered for a key role as the villain.

This project comes in the wake of the massive success of the 2023 film 'Barbie', which grossed $1.44 billion globally, prompting studios to pursue iconic toy lines for film adaptations.

The Bratz franchise, which launched in 2001, has gained renewed popularity due to nostalgia trends and has sold over 200 million units worldwide.

Despite its popularity, previous adaptations of Bratz, including a 2005 live-action film, did not perform well at the box office, raising questions about the potential success of this new adaptation.

The film will be produced by Kardashian alongside Jason Larian, Jasmin Larian, Erik Feig, and Julia Hammer, with the script written by Charlie Polinger and Lucy McKendrick.

While plot details remain undisclosed, the involvement of high-profile producers and Kardashian's strong social media presence suggest significant commercial potential.

Kardashian's casting has sparked mixed reactions from fans, with some expressing disappointment and suggesting alternative choices.

Kardashian has prior acting experience, including roles in 'American Horror Story', indicating her commitment to transitioning from reality TV to scripted roles.

The film marks a return to the Bratz franchise, following the last film's release in 2007, although it is unclear if any cast members from that film will reprise their roles.

Expectations are high for the film, particularly regarding the fashion elements, as Kardashian is known for her strong style influence.

The project has attracted interest due to Kardashian's ties with Amazon MGM and the Bratz brand's substantial social media engagement.

As the film progresses, it will be interesting to see if it can replicate the success of 'Barbie' and resonate with audiences.