Nine Entertainment has secured broadcasting rights for the Premier League and FA Cup in Australia from Optus Sport, which will cease its service following this deal.

Valued at approximately $300 million, the agreement also includes rights to the J. League and National Women’s Soccer League, significantly enhancing Stan Sport's offerings.

Current Optus Sport subscribers will still have access to the 2025 UEFA Women’s Euro tournament starting on July 3, before the service officially closes on August 1, 2025.

As part of the transition, existing Optus Sport customers will benefit from discounted pricing on Stan Sport and will be presented with new subscription deals.

Stan Sport plans to begin airing Premier League content ahead of the new season, which kicks off on August 16, 2025, including exclusive rights to the FA Community Shield match on August 11.

Stan Sport will pay an upfront fee of $20 million to Optus and will take on annual payments totaling $100 million for the Premier League rights, with Optus contributing $40 million per year.

Optus Sport, which launched in 2016, established a strong foothold in Australian sports broadcasting but is now being replaced by Stan Sport as a major competitor to Foxtel and Kayo Sports.

Stephen Rue, CEO of Optus, emphasized the significant impact of Optus Sport on football broadcasting in Australia, particularly during the 2023 FIFA Women's World Cup.

Matt Stanton, CEO of Nine, noted that this acquisition represents a major step forward in Nine's digital growth strategy, highlighting the immense popularity of the Premier League.