In addition to its partnership with AMC, Runway is also hosting an AI Film Festival to showcase short films created using its technology, further promoting its innovative capabilities.

AMC Networks has entered a partnership with AI company Runway to enhance its marketing strategies and pre-visualization processes for projects.

This collaboration comes as AMC, like many in the media industry, seeks to cut costs in response to declining linear TV viewership and increased competition from streaming platforms.

Entertainment companies are increasingly turning to AI to innovate and reduce expenses, allowing them to test new ideas without the financial burden of traditional methods.

The partnership aims to improve visual concept development and marketing workflows, transforming how AMC creates and promotes its content.

Runway's AI technology will facilitate pre-visualization, enabling showrunners to assess project viability and visualize scenes before filming begins.

By generating marketing images through AI, AMC can create promotional content without the extensive costs associated with traditional physical shoots.

While AI-generated imagery will not be used in AMC's shows, the focus is on utilizing it for promotional materials to reduce the need for costly shoots.

Stephanie Mitchko, AMC's executive VP, highlighted the partnership as a commitment to leveraging innovative tools for storytelling and enhancing marketing processes.

Cristóbal Valenzuela, CEO of Runway, noted that this partnership reflects a significant shift in the media landscape towards integrating AI in content creation and marketing.

AMC's recent earnings report revealed a nearly 50% drop in profits, prompting the company to seek more cost-effective production and marketing solutions.

Despite owning popular channels and streaming services, AMC Networks faces challenges from cord-cutting and competition from larger streaming platforms.