Chairman Choi Pyeungho highlighted the significance of merging digital media with decentralized finance to enhance long-term shareholder value.

The Bitcoin treasury initiative is expected to attract both Asian and global investors, enhancing K Wave's media and entertainment offerings in a WEB3 environment.

This strategy marks a significant shift from traditional media to a hybrid model that integrates entertainment with cryptocurrency exposure, potentially appealing to crypto-focused investors.

The company's leadership is optimistic that this innovative approach will generate substantial long-term value for shareholders and strengthen their market presence in the evolving digital landscape.

K Wave Media aspires to become the 'Metaplanet of Korea,' drawing inspiration from Metaplanet Inc.'s successful model, which achieved over 4,000% returns in 2024.

As the first Korean media alliance listed on Nasdaq, K Wave Media is integrating cryptocurrency, particularly Bitcoin, into its financial operations.

Founded in 2023 and based in the Cayman Islands, K Wave Media focuses on K-content production, K-POP merchandising, and blockchain integration to enhance customer experiences.

K Wave Media (Nasdaq: KWM) has entered into a $500 million securities purchase agreement with Bitcoin Strategic Reserve KWM LLC to implement a Bitcoin-centric treasury strategy.

Following this announcement, K Wave Media's shares experienced a remarkable surge of 155% in premarket trading.

Co-interim CEO Ted Kim stated that incorporating Bitcoin into their strategy underscores their commitment to decentralization and future value creation.

Proceeds from the securities agreement will be allocated towards Bitcoin acquisition, working capital, and mergers and acquisitions to expand K Wave's K-POP and content businesses.

The company plans to operate Bitcoin Lightning Network nodes and invest in Bitcoin-native infrastructure, aiming to allow consumers to use BTC for purchases in a WEB3 environment.