On June 9, 2025, KULR Technology Group announced its plans to raise $300 million to purchase Bitcoin as a treasury asset, signaling significant institutional adoption in the cryptocurrency market.

The California-based company has redefined itself as a 'Bitcoin-First' organization, intending to utilize the raised funds to bolster its Bitcoin holdings and enhance working capital.

Since adopting Bitcoin as its primary treasury reserve asset in late 2024, KULR currently holds 920 BTC, valued at approximately $99.6 million.

The share offering will be executed at market prices under an existing shelf registration, contingent on market conditions and the company's discretion.

Following the announcement, KULR's stock price surged by 12.5% to $0.45 per share, reflecting strong investor confidence in the company's pivot towards digital assets.

This stock rally coincides with a broader market trend, as evidenced by a 0.8% rise in the S&P 500, suggesting a favorable environment for Bitcoin's continued rally.

Bitcoin's price recently reached $108,600, just 4% below its all-time high of $112,000 set on May 22, 2025, indicating robust market interest.

Trading volumes for Bitcoin spiked by 18% in the past 24 hours, reaching $35 billion, likely driven by institutional adoption news, while crypto ETF volumes also increased.

KULR's strategy mirrors that of MicroStrategy, which has integrated Bitcoin into its corporate treasury, contributing to a growing trend among companies adopting similar strategies.

To support its Bitcoin accumulation efforts, KULR has leased 5,500 S-19 Bitcoin miners for over $4 million, earning nearly 10 BTC from these operations so far.

KULR's strategy includes the potential to sell Bitcoin for corporate purposes, tax benefits, or to collateralize additional capital raising transactions.

The company has entered into a Controlled Equity Offering Sales Agreement with Cantor Fitzgerald & Co. and Craig-Hallum Capital Group LLC, with Cantor Fitzgerald acting as the sole sales agent.