Scooter Braun Steps Down as HYBE America CEO, Eyes New Ventures Amid Controversies
July 1, 2025
Scooter Braun has announced his decision to step down as CEO of HYBE America, transitioning into a consulting role effective July 1, 2025.
In his statement, Braun expressed gratitude for his time at HYBE, praising Chairman Bang Si-Hyuk as a visionary leader and calling his tenure an inspiring chapter.
Isaac Lee, who previously led HYBE Latin America, has been appointed as Braun's successor as CEO.
Braun cited a desire to focus on undisclosed new projects as a reason for his departure.
His exit comes after a tumultuous period, including a contentious split from Justin Bieber over financial disputes related to the canceled Justice tour.
Despite earlier rumors of losing high-profile clients like Ariana Grande and Justin Bieber, sources confirmed that these artists remain under contract.
Braun's reputation has faced challenges, notably criticism from Taylor Swift after acquiring the rights to her early albums, which were sold for profit.
During his tenure, Braun secured a significant $200 million catalog deal for Justin Bieber's songwriting, marking one of the largest deals for an artist under 30.
Under Braun's leadership, HYBE America made notable acquisitions, including QC Media Holdings for approximately $300 million and a distribution deal with So So Def.
HYBE has also faced its share of controversies, including a police raid on its Seoul headquarters amid insider trading allegations involving a former executive.
Despite these challenges, HYBE continues to expand its international presence, particularly in the United States and Latin America.
As Braun steps down, the future of his projects remains uncertain, leaving many to speculate about his next moves.
Summary based on 9 sources
Get a daily email with more Entertainment stories
Sources

ABC News • Jul 1, 2025
Scooter Braun steps down as HYBE America CEO after 4 years
ABC News • Jul 1, 2025
Scooter Braun steps down as HYBE America CEO after 4 years
The Hollywood Reporter • Jul 1, 2025
Scooter Braun Steps Away From CEO Role at HYBE
Variety • Jul 1, 2025
Scooter Braun Steps Down as CEO of HYBE America