DDC Enterprise Limited has announced a strategic partnership with Animoca Brands involving a $100 million investment to develop yield strategies for Bitcoin, signaling a significant shift in corporate engagement with digital assets.

This partnership, formalized through a non-binding memorandum of understanding, highlights how traditional companies are increasingly integrating Bitcoin into their financial strategies, following the example set by early adopters like MicroStrategy.

Animoca Brands, a leading Web3 company known for its expertise in tokenization and blockchain digital property rights, will provide strategic insights and technical support to optimize DDC's Bitcoin treasury management.

The collaboration underscores a broader industry trend where companies recognize Bitcoin as a legitimate and valuable asset, despite ongoing challenges such as market volatility and regulatory concerns.

DDC positions Bitcoin as a core reserve asset while continuing to operate as a global Asian food platform with brands like DayDayCook, Nona Lim, and Yai’s Thai, aiming to diversify and strengthen its financial foundation.

Currently holding 138 BTC, DDC aims to build a substantial Bitcoin treasury, targeting 5,000 BTC, and sees Bitcoin as a hedge against inflation and a means to diversify its portfolio.

DDC’s recent $528 million financing package, including a $300 million convertible note and a $200 million equity line, will support its Bitcoin accumulation and treasury expansion efforts.

This partnership marks a strategic shift for Animoca Brands from early-stage investments to focusing on maximizing the value of its existing Bitcoin holdings, which include a significant crypto portfolio.

Yat Siu, Co-Founder and Executive Chairman of Animoca Brands, will join DDC’s Bitcoin Visionary Council to advise on treasury operations, emphasizing the strategic importance of the partnership.

Siu has expressed that this collaboration will help Animoca Brands enhance its blockchain technology value and optimize its Bitcoin holdings.

Since its inception in 2015, Animoca Brands has raised over $825 million and maintains a substantial crypto portfolio, including Bitcoin and Ethereum.

DDC’s Chairwoman and CEO Norma Chu described the partnership as a transformative step to accelerate Bitcoin’s role as a pristine monetary asset, potentially inspiring other companies to follow suit.

The non-binding nature of the memorandum allows either party to withdraw at any time, providing flexibility as both companies explore this innovative approach to treasury management.