The Activate series incorporates music from UK artists to make the content more appealing to children and families.

This initiative follows Wicks' successful 'PE With Joe' series during the pandemic, which attracted over 100 million views.

A new animated series featuring fitness coach Joe Wicks has been launched to encourage children to stay active during the summer holidays, as part of the government-supported Activate project.

Wicks aims to make movement enjoyable and accessible, emphasizing that even short, five-minute bursts of activity can significantly benefit children's health.

Wes Streeting stressed the importance of building healthy habits early to combat childhood obesity, which is a growing concern.

The series was officially launched at Ripple Primary School in Barking, east London, on July 14, 2025, with the first episode, and will release new episodes weekly throughout the summer.

The Activate project is funded by the government's 10 Year Health Plan, which prioritizes prevention and aims to improve children's diets and restrict junk food advertising.

The launch event was attended by Joe Wicks and Health Secretary Wes Streeting, emphasizing the government's commitment to promoting children's health.

Statistics reveal that nearly 10% of reception-year children and 22.1% of Year 6 pupils are obese, highlighting the urgent need for initiatives that promote physical activity.

The animated series will be available on Joe Wicks' YouTube channel and will also be accessible to schools during term time to promote physical activity and mental wellbeing.