OpenAI is developing an integrated e-commerce checkout feature within ChatGPT, marking a strategic move to diversify revenue beyond its subscription model.

While current product suggestions do not account for shipping or pricing variables, OpenAI is working to improve the shopping experience with more comprehensive vendor data.

CEO Sam Altman has indicated a possible 2% affiliate fee for purchases made via ChatGPT, aiming to monetize the platform's free user base effectively.

This new feature will enable users to conduct transactions directly in the chat interface, allowing for seamless product discovery, selection, and purchasing without leaving the conversation.

OpenAI has partnered with Shopify to build this shopping experience, where merchants will pay a small commission for each sale processed through the platform.

Shopify's existing checkout technology will support this initiative, leveraging its infrastructure to facilitate smooth transactions and integrate with platforms like TikTok.

Key challenges include ensuring user trust, transaction transparency, data security, and establishing fair commission structures for merchants.

Product recommendations in ChatGPT will be personalized based on user queries and context, with ongoing improvements to enhance relevance and user experience.

Currently, product listings are driven by third-party data and metadata, but improvements are expected to refine ranking and relevance.

OpenAI, valued at around $300 billion, is seeking to diversify its revenue sources, especially after reporting a $5 billion loss in 2024, with a $10 billion annual revenue run rate by mid-2025.

This move aligns with OpenAI's broader strategy to expand its productivity tools and monetize its free user base through innovative e-commerce features.

The company is exploring advertising and affiliate fee models, including a potential small commission for deep search purchases, signaling a shift in its revenue approach.