A large mural of Ed Sheeran was unveiled at the Buttermarket Centre on July 2, 2025, as part of the 'Paint the Town Pink' campaign, coinciding with his exclusive UK concert at Portman Road Stadium.

Hopewell expressed that Sheeran is a significant role model and icon within the local community, earning much respect from residents.

Created by internationally recognized artist Keith Hopewell, the mural features Ed Sheeran in Ipswich Town's popular pink kit, celebrating local pride and community spirit.

Cat Sims, creative director at Art Eat Events, shared excitement about bringing the mural to life as a tribute to local heroes that resonates with the community.

Iona Hodgson, co-director at Art Eat Events, emphasized the mural's importance in celebrating local heroes and its connection to the community.

Rebecca Bird, the Buttermarket Centre manager, described the mural as a legacy piece that embodies the community's affection for Ed Sheeran and Ipswich Town Football Club.

The Buttermarket Centre has been committed to supporting local arts, having previously hosted exhibitions and festivals, including the Wild Walls Ipswich mural festival.

Ed Sheeran, who grew up in Suffolk, is set to perform three homecoming gigs at Portman Road Stadium in Ipswich on July 11, 12, and 13, 2025.

Hopewell faced challenges while painting due to harsh sunlight and difficult shadows caused by the shopping centre's glass ceiling, but he expressed pride in contributing to the community with this tribute.

The mural took more than seven hours to paint and reflects Sheeran's significance as a role model and icon in the local community.

Local businesses in the Buttermarket shopping centre are participating in the celebration by offering special promotions and themed items for concert ticket holders.

The 'Paint the Town Pink' campaign is expected to significantly boost Ipswich's economy due to the influx of concert-goers.