Netflix is in talks with Spotify to collaborate on new programming, potentially including a music awards show and a live concert series.

As part of its strategy to expand unscripted music programming, Netflix is reviving the concept of 'Star Search' with a new competition series titled 'Building the Band,' set to launch next week.

These efforts come as Netflix adapts to changing viewer habits, with millions of households moving away from cable, necessitating a diverse range of programming to attract and retain subscribers.

This collaboration aligns with Netflix's broader initiative to enhance its live programming offerings, aimed at increasing advertising revenue and attracting new subscribers.

Netflix has already made significant inroads into live events, having streamed notable live sports content, including NFL games and boxing matches, which contributed to a record increase of 19 million subscribers in the last quarter.

In 2025, Netflix's stock has increased by over 44%, reflecting strong market performance as it diversifies its content offerings.

Katz notes that unscripted programming is cost-effective, aiding Netflix in maintaining profitability as subscriber growth metrics evolve.

Jeff Gaspin, known for his work on 'The Voice,' has been appointed to lead Netflix's unscripted music programming and is developing additional music competition shows.

In addition to music events, Netflix is collaborating with The Daily Beast to create a quick-turnaround series focusing on engaging nonpolitical news events.

On July 2, 2025, Netflix's stock dipped slightly while Spotify's stock rose following the announcement of these potential new offerings.

Analysts suggest that this partnership could benefit both companies, with Netflix gaining entry into music content and Spotify expanding its influence beyond audio streaming.

Discussions between Netflix and Spotify also include the possibility of big celebrity interviews and shorter-turnaround documentary projects.