Google has introduced a new feature in Chrome for iOS that enables seamless account switching between personal and managed work accounts, addressing previous challenges faced by iPhone users.

This update allows users to maintain data separation for managed accounts and receive notifications when entering a managed experience, ensuring transparency.

The feature is part of Google's broader effort to enhance enterprise tools on mobile, with Chrome Enterprise Premium offering additional security protections for organizations.

Designed primarily for businesses using Bring Your Own Device (BYOD) policies, this functionality helps employees access work resources securely on personal devices.

In addition to account switching, Chrome for iOS now supports URL filtering, enabling companies to block or redirect access to specific sites to improve security.

This URL filtering feature helps organizations prevent access to unapproved websites and enhances security measures against unauthorized data use.

For Chrome Enterprise users, additional safeguards include streaming audit logs into the Admin console or SIEM, and applying URL filtering to both iOS and Android devices.

The new profile management features aim to improve user experience by allowing individuals to switch between work and personal browsing profiles without constant login changes.

Organizations can enforce security policies and protect corporate data while providing easy access to secure resources on personal devices.

This update is especially relevant as more companies adopt BYOD policies, moving away from issuing company phones and enabling secure access on personal devices.

Employees can sign into managed Google accounts on iOS and switch profiles easily by tapping their account icon, similar to the desktop experience.

The update significantly improves user experience by reducing the need to fully sign out and log back in when switching accounts, streamlining mobile browsing for work and personal use.