SMX Launches Irish Subsidiary to Boost Digital Asset Strategy Amid GENIUS Act Momentum
July 22, 2025
SMX has established a new treasury subsidiary in Ireland, SMX (Treasury and Digital Asset Holding Company) Limited, to advance its digital asset strategy following the enactment of the GENIUS Act.
This subsidiary will enable SMX to incorporate Bitcoin and other digital assets into its treasury operations, helping to protect value and support blockchain innovations.
The move allows SMX to manage digital asset volatility separately from its core business while maintaining exposure to potential upside.
The GENIUS Act, a significant legislation recognizing cryptocurrency and stablecoins in the U.S., acts as an accelerator for SMX's digital asset initiatives, with the company stating it is a strategic enhancement rather than a change.
The legislation is expected to create a favorable environment for scaling digital assets in compliance with new regulations, further supporting SMX's plans.
Ireland was chosen for the new subsidiary due to its favorable regulatory environment for digital assets and potential tax benefits.
SMX is positioning itself as a leader in digital trust and decentralized verification, emphasizing its proactive approach in adapting to emerging regulations.
The company's strategy focuses on leading the transition to a digital economy characterized by trust and material accountability, with blockchain technology playing a central role.
SMX's technology, including the Plastic Cycle Token (PCT), provides verifiable supply chain tracking, enabling brands to monetize sustainability efforts and meet regulatory standards.
The company’s blockchain-based solutions are operational and aim to support compliance with global standards through transparent material tracking.
Overall, SMX’s move to establish the treasury subsidiary signifies an evolution in its corporate finance strategy, aligning treasury management with its product technology.
This legislative environment is seen as an accelerator for SMX’s long-term vision of integrating blockchain into supply chains, rather than a strategic pivot.
Summary based on 9 sources
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Sources

USA Today • Jul 22, 2025
SMX Establishes Treasury Subsidiary to Advance Digital Asset Strategy in Wake of GENIUS Act
Investing.com • Jul 22, 2025
SMX establishes treasury subsidiary in Ireland for digital assets
The Detroit Free Press • Jul 22, 2025
SMX Establishes Treasury Subsidiary to Advance Digital Asset Strategy in Wake of GENIUS Act
IndyStar | The Indianapolis Star • Jul 22, 2025
SMX Establishes Treasury Subsidiary to Advance Digital Asset Strategy in Wake of GENIUS Act