The plan simplifies device management by offering transparent pricing, seamless device swaps, and coverage for a variety of devices, including Apple Watch and iPad, with free battery replacements if capacity drops below 80 percent.

AppleCare One is fully backed by Apple, providing a streamlined process without third-party vendors, and allows bundling any combination of devices without affecting the overall cost.

The service encourages longer device use, removing the urgency to upgrade immediately after a device breaks, and promotes sustainability in device ownership.

Starting July 24, 2025, the plan includes new theft and loss protections, allowing claims twice a year, with specific provisions for Apple Watch replacements and Apple-branded bands.

While the plan aims to address customer concerns about subscription fatigue, it remains to be seen how it will integrate with existing AppleCare coverage and payment plans.

Apple's focus on AI development, including a new Siri update and broader Apple AI initiatives, is seen as critical, especially as delays in AI advancements could impact user upgrade cycles.

The subscription model is designed to simplify warranty management and improve user experience amid increasing market competition and customer demand for integrated device support.

Future hardware releases, such as a foldable iPhone expected in 2026 and a new MacBook design, are anticipated, but significant revenue growth from these products may not materialize until 2026 or 2027.

In the second fiscal quarter ending March 2025, Apple's service revenue hit a record $26.645 billion, reflecting an 11.6% year-over-year growth, despite a recent 18% decline in iPhone sales in June 2025.

The decline in iPhone sales has been attributed to consumer concerns over potential price increases due to tariffs, highlighting ongoing challenges in the smartphone market.

Apple has launched AppleCare One, a new subscription-based coverage plan that allows users to protect multiple devices with a single $19.99 monthly subscription, covering up to three devices and including benefits like accidental damage repairs, battery coverage, and theft and loss protection.

Customers can add older devices in good condition, even if they are outside the standard enrollment window, and the plan supports refurbished devices meeting certain criteria.