In response to backlash over the initial $80 price tag for The Outer Worlds 2, Microsoft has reduced the game's price to $70 ahead of its launch.

This decision, confirmed on July 23, 2025, highlights the competitive nature of the gaming market, where companies must respond to consumer feedback to remain relevant.

The price reduction comes after significant negative feedback from fans regarding the earlier pricing hike, demonstrating the influence of consumer sentiment on corporate strategies.

Despite this adjustment, Microsoft has not indicated any long-term changes to its pricing strategy, as the industry continues to grapple with rising development costs.

The company stated that the price change aligns with current market conditions, reflecting a commitment to addressing customer concerns about game pricing.

The initial $80 price point was seen as uncommon for blockbuster games in the U.S. market, where most titles typically cost around $70 before taxes.

Concerns remain that even the new $70 price may still be perceived as high, especially in light of recent mediocre reviews for similar titles.

While speculation exists about other publishers potentially raising prices, no major announcements have been made, with some companies maintaining variable pricing strategies.

The gaming landscape for fall 2025 is highly competitive, with upcoming titles like Call of Duty: Black Ops 7 and GTA 6, which may still adopt higher price points.

This price adjustment applies globally, including the UK and EU, and will be implemented over the next few days.

Ultimately, this situation reinforces that consumer actions can significantly influence corporate pricing strategies in competitive markets.

This price drop follows a series of unpopular decisions by Microsoft in 2025, including layoffs and project cancellations, prompting the company to seek a more favorable public image.