The game employs gameplay mechanics similar to Candy Crush while integrating blockchain technology, contributing to its popularity with over 1.2 million social media followers.

Recently, the My Lovely Planet team locked their MLC tokens for six years and committed to burning 56% of the circulating supply, indicating a bullish outlook for the token.

My Lovely Planet, a Web3 mobile game dedicated to environmental action, has experienced a remarkable 261% surge in its $MLC token value following its recognition by Google's WeArePlay campaign.

This significant increase in the token's value reflects strong community support and the game's ambitious goal of achieving a $1 billion market cap while becoming a leading sustainable investor.

The inclusion in Google's campaign marks a pivotal moment for the Web3 industry, highlighting the potential of blockchain games to foster positive social impact.

My Lovely Planet effectively combines casual gameplay with real-world environmental benefits, planting one tree for every 100 puzzle levels completed, resulting in over 380,000 trees planted through partnerships with NGOs.

The game's mission is to plant 1 billion trees by 2030, showcasing its commitment to ecological initiatives and real-world impact.

The company allocates 15% of its global turnover to environmental initiatives and has established an Environment Treasury, managed through a decentralized autonomous organization (DAO), to support these efforts.

The $MLC token serves as a deflationary utility asset, incentivizing player participation and funding environmental initiatives, with a capped supply of 100 million tokens.

By ensuring real-world utility through partnerships with NGOs, My Lovely Planet addresses criticisms often directed at Web3 projects, potentially attracting environmentally conscious gamers and institutional investors.

Clément Le Bras, the CEO, views the recognition from Google as a catalyst for growth and hopes it will inspire more purpose-driven mobile games focused on sustainability.

Currently, My Lovely Planet boasts around 50,000 monthly active players and aims to onboard over 100 million globally, reflecting its commitment to expanding its environmental impact.