Apple has launched a new service called 'Shop with a Specialist over Video' in India, enabling customers to explore and purchase products through video calls with trained Apple Store representatives.

This service operates from 10 AM to 7 PM, Monday to Friday, and is accessible in English for users of both iOS and non-iOS devices.

The initiative aims to provide expert support to tech enthusiasts in both large cities and smaller towns, enhancing accessibility to Apple products.

The video shopping service is free of charge, with specialists focused on matching customers with suitable products without earning commissions.

Video consultations address common consumer challenges, such as confusion over technical specifications, with beta testers reporting a 92% satisfaction rate.

During consultations, specialists can demonstrate products, troubleshoot issues, and provide custom quotes for immediate checkout.

This feature allows for real-time customer inquiries, potentially increasing satisfaction rates and expediting decision-making processes.

Unlike traditional online shopping, specialists can reserve limited-edition products, apply discounts, and recommend trade-in options based on device condition.

The addition of video calls is part of Apple's strategy to strengthen customer loyalty and differentiate itself in the competitive e-commerce market.

India is becoming a critical market for Apple, projected to be its third-largest by 2026, with local sales expected to grow by 20% in the coming year.

Customers purchasing qualifying devices can also choose from various bundled accessories, enhancing the overall value of their purchases.

In addition to this new service, Apple is running a Back-to-School promotion in India, offering educational discounts on select iPads and MacBooks.