On July 30, 2025, High Noon announced a recall for its vodka seltzer Beach Variety packs due to mislabeling issues, where some cans were incorrectly packaged as Celsius energy drinks.

This recall includes two production lots described as a 'small batch,' although the exact number of affected cases has not been disclosed.

While no illnesses or injuries have been reported related to this recall, the potential for confusion poses risks, particularly for children and individuals who do not consume alcohol.

Consumers are advised to verify the lot codes on their purchases to ensure safety.

According to the U.S. Food and Drug Administration (FDA), no adverse events have been reported in connection with this recall.

High Noon is a rapidly growing ready-to-drink alcohol brand in the U.S., owned by E. & J. Gallo Winery, and is well-known for its fruit-flavored vodka seltzers.

The affected products were shipped between July 21 and July 23, 2025, and consumers are urged to check the lot codes located on the bottom of the cans.