Marti Technologies, a leading Turkish mobility company, has announced its decision to allocate 20% of its cash reserves to Bitcoin as part of a new corporate treasury strategy.

CEO Oguz Alper Oktem emphasized that this move reflects the company's belief in Bitcoin's value-storing capabilities, particularly in the context of rising inflation and currency risks.

This decision aligns with a broader trend among businesses in high-inflation countries, which are increasingly turning to cryptocurrencies to protect their assets.

To ensure compliance with laws and security practices, Marti's digital assets will be managed through a regulated, institutional-grade custodian.

Despite this significant investment in cryptocurrencies, Marti has assured that its core transportation operations and growth plans will remain unaffected.

The company intends to hold these crypto assets long-term and may even increase its crypto holdings to 50% in the future.

In addition to Bitcoin, Marti is considering investments in other digital assets such as Ethereum and Solana.

This investment strategy is designed to preserve the purchasing power of cash reserves that are not utilized for daily operations.

As a publicly listed company on the New York Stock Exchange, Marti's allocation to Bitcoin marks a significant shift in its treasury policy, although the specific volume of Bitcoin purchased has not been disclosed.

Founded in 2018, Marti operates Turkey's largest app-based mobility platform, providing services like ride-hailing, e-mopeds, e-bikes, and e-scooters.

Marti's move is part of a global trend where companies are adopting Bitcoin as a hedge against inflation and currency debasement, following the footsteps of major firms like Tesla and MicroStrategy.

The growing interest in cryptocurrency is also reflected in countries like Indonesia, which recently raised crypto tax rates due to increased user engagement with digital currencies.