Autodesk, Inc. has unveiled a new tiered pricing model for its Flow Studio VFX tools, providing free access to advanced AI-powered visual effects and animation tools.

This new pricing structure introduces a Free tier alongside existing paid options, including a Lite plan that has been reduced by 50%, now priced at $10.

The pricing model encompasses five tiers: Free, Standard, Lite, Pro, and Enterprise, catering to a wide range of users from beginners to professional studios.

This initiative follows Autodesk's acquisition of Wonder Dynamics, the technology's creator, a year ago, highlighting the rapid integration of innovative technology.

Diana Colella, Autodesk's executive VP of Media & Entertainment, stated that this initiative underscores a commitment to a creator-first future, where AI enhances artistic expression.

Users can export AI-generated assets to popular editing software like Maya, Blender, or Unreal Engine, which streamlines animation workflows and boosts creative opportunities.

Flow Studio automates complex VFX tasks such as motion capture and character animation, allowing creators to concentrate on storytelling rather than technical details.

Nikola Todorovic, co-founder of Wonder Dynamics, noted that Autodesk's backing enables broader access to their technology, making it affordable for more creatives.

The integration of Flow Studio into Autodesk's ecosystem ensures a seamless user experience, with the Pro tier included in the Media & Entertainment Collection at no additional cost.

The freemium model is designed to attract casual users and encourage them to transition into paying customers, leveraging a 'land and expand' strategy.

This announcement, made at SIGGRAPH 2025, marks a significant shift in making premium animation tools accessible to indie filmmakers and digital content creators.

The introduction of the Free tier aims to lower barriers for creators, allowing them to utilize high-quality VFX and animation tools without significant upfront costs.