Sydney Sweeney's 'Americana' Flops Amid Off-Screen Controversies and Political Backlash
August 17, 2025
In addition to 'Americana,' Sweeney has upcoming projects including a biopic about boxer Christy Martin debuting at TIFF in September and a psychological thriller 'The Housemaid' opening on Christmas Day.
Sweeney promoted 'Americana' on social media, sharing behind-the-scenes content, but her efforts were overshadowed by negative comments and the film's poor box office performance.
Sweeney also faced political scrutiny after registering as a Republican in Florida before the 2024 presidential election, with some critics questioning her political stance and support from Donald Trump.
Sydney Sweeney's recent film 'Americana' underperformed at the box office, earning approximately $840,000 from 1,100 theaters in its opening weekend, ranking 16th, which critics attribute partly to her off-screen controversies.
Sweeney's character, Penny Jo, faces a conflict involving a Native American artifact, which is central to the film's plot about characters seeking a rare Native American artifact.
'Americana,' a crime drama starring Sweeney, Halsey, and Paul Walter Hauser, premiered at SXSW in 2023 and has received mixed reviews, holding a 68% rating on Rotten Tomatoes.
'Americana' is set in South Dakota and revolves around outsiders involved with a rare Lakota Ghost Shirt on the black market, with Sweeney playing Penny Jo, a waitress aspiring to be a country singer.
The film's poor performance coincided with controversy surrounding Sweeney's American Eagle denim campaign, which was criticized as racist and compared to Nazi propaganda for its play on the words 'Sydney Sweeney Has Great Jeans/Genes.'
Critics linked her role in 'Americana' and the ad campaign to themes of eugenics and fascism, due to the play on genetics and her appearance, sparking online ridicule and debate.
The American Eagle campaign featured Sweeney discussing traits like hair and eye color, ending with her saying 'My jeans are blue,' which drew criticism and praise from some celebrities and political figures, including Donald Trump.
Social media comments reflected a divide, with some fans criticizing her political stance and boycotting her work, impacting the film's reception and her promotional efforts.
Public records show she has been registered with the Republican Party of Florida since June 2024, adding fuel to the controversy surrounding her political alignment.
Summary based on 7 sources
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Sources

Daily Mail • Aug 16, 2025
Sydney Sweeney faces fresh blow as new movie bombs at box office after American Eagle controversy
Page Six • Aug 17, 2025
Sydney Sweeney's new movie, 'Americana,' flops after American Eagle controversy
The Express Tribune • Aug 17, 2025
Sydney Sweeney s Americana struggles at box office after American Eagle ad backlash
Marca • Aug 17, 2025
Sydney Sweeney's new movie, 'Americana,' flops after American Eagle controversy