Natalia Bryant, Kobe Bryant's eldest daughter, stars in a new Nike ad for the Kobe 3 Protro sneakers alongside Knicks player Jalen Brunson, showcasing her ongoing efforts to honor her father's legacy.

In the commercial, she wears shoes featuring diamond shapes on the upper and outsole, a tribute to her middle name Diamanté, and she also recently graduated from the University of Southern California with a degree in film, paying homage to her father during her ceremony.

The ad and her graduation highlight Natalia's dedication to preserving Kobe Bryant's legacy while celebrating her personal achievements.

Beyond her role in the commercial, Natalia is a professional model known for her high-end fashion style, having attended events like the Oscars, where her outfits have previously impressed celebrities like Vanessa Bryant and Ciara.

A notable scene in the commercial features 2024-25 Gatorade National Girls Basketball Player of the Year Aaliyah Chavez giving a serious staredown as the ad concludes, emphasizing Kobe's influence on the next generation of athletes.

Looking ahead, it is expected that Natalia Bryant will continue to appear in more advertisements and fashion projects, possibly with her mother Vanessa joining her in future endeavors.

She has previously promoted her father's sneakers on social media and has been seen attending events like a WNBA game and a Dodgers game honoring Kobe Bryant, further connecting her to her father's legacy.

Aaliyah Chavez, a top high school basketball recruit inspired by Kobe Bryant, also appears in the ad, reinforcing the theme of legacy and basketball excellence.

Natalia shared a striking Instagram photo wearing the new sneakers paired with a white miniskirt, which received praise from Vanessa Bryant and Lisa Leslie, highlighting her fashion sense.

In the commercial, Natalia playfully quotes Michael Jordan's 'Woah! You reach, I teach!' while interacting with Brunson, symbolizing her connection to basketball history.

The Nike 'Halo' sneaker, designed as a tribute to Kobe Bryant, will be available online at 10:00 a.m. EST for $210 exclusively through the Nike SNKRS app.

Set in a New York City jewelry store, the commercial features Natalia acting as a shop worker, discussing Kobe Bryant's five NBA championships with Brunson, blending storytelling with product promotion.

The sneaker release continues Nike's annual tradition of honoring Kobe Bryant on his birthday, celebrating his impact on basketball and Nike's brand legacy.