Starting Monday, WeChat will require all accounts to label AI-generated content across text, images, audio, video, or virtual scenes with clear markers to ensure transparency and credibility.

Users will not be allowed to delete, alter, or hide these AI labels once they are applied.

To assist users, WeChat will provide prompts to help recognize AI-created material and will require users to proactively declare when publishing such content.

The platform will implement a three-tiered review system—detecting explicit markers from metadata, inferring markers through algorithms, and identifying suspected AI-generated content—to improve accuracy and transparency.

These regulations, issued by China's Cyberspace Administration and other departments, aim to review content before release, add risk notices for unidentified AI content, and prevent misinformation.

The new policy seeks to enhance content traceability, uphold platform integrity, and foster a trustworthy digital environment, while also protecting content creators' interests and preventing false labeling.

WeChat emphasizes that AI should not be used to spread false, illegal, or infringing information, promoting responsible AI use to ensure a safe online environment.

Meanwhile, in Beijing, Chinese Vice Premier Zhang Guoqing met with ASEAN Secretary-General Kao Kim Hourn, reaffirming China's commitment to deepen relations with ASEAN under President Xi Jinping's guidance.

This diplomatic engagement aligns with broader efforts to foster regional cooperation and trust.

During his visit, Kao Kim Hourn also attended the Shanghai Cooperation Organization Summit 2025 in Tianjin, highlighting China's active role in regional geopolitics.

The labeling initiative aims to help users easily identify AI-created content, promoting a safer online environment and platform integrity.

WeChat has stressed that AI should not be used to generate or spread false, illegal, or infringing information, emphasizing responsible AI deployment.