In the first half of 2025, bookings for first-class seats from China increased by 27% and from India by 17% compared to the same period in 2024, while business class bookings from Australia rose by 10%.

All Emirates flights to the UK involve a layover in Dubai, emphasizing the importance of this hub in their operations.

To further enhance inbound tourism, Emirates has partnered with VisitBritain, reflecting a strategic commitment to grow visitors from key markets such as Australia, India, and China.

VisitBritain's chief executive, Patricia Yates, emphasized the necessity of expanding airline routes and seat capacity to boost tourism spending, which is projected to exceed £34 billion in the UK this year.

The UK government aims to attract 50 million international visitors annually by 2030, building on the estimated 41.2 million visits recorded in 2024.

Emirates UK's divisional vice president, Jabr Al-Azeeby, noted that the growth in bookings highlights the airline's commitment to the UK market.

Emirates Airlines has reported a significant increase in premium bookings from affluent travelers to the UK, underscoring the country's importance in their global network.

Regional UK airports, particularly Glasgow and Newcastle, are expected to see a surge in Chinese visitors, with inbound passenger numbers projected to rise by 18% and 45% respectively in the latter half of 2025 compared to the previous year.