Verb Technology Company, listed on NASDAQ under the ticker VERB, is set to raise $558 million in a private placement, aiming to become the first publicly traded firm to focus on Toncoin (TON) as its treasury reserve asset.

Following the completion of the deal, expected around August 7, 2025, the company plans to rebrand itself as TON Strategy Co. (TSC).

Post-transaction, TSC intends to allocate the majority of its funds toward purchasing Toncoin, positioning itself as one of the largest holders of the cryptocurrency globally.

CEO Rory J. Cutaia expressed enthusiasm about the collaboration and the potential value this transaction will create for shareholders.

Being publicly traded will provide the firm with increased regulatory oversight, liquidity, and transparency, thereby enhancing investor confidence.

Notable investors in the deal include Blockchain.com and Vy Capital, along with partnerships with Animoca Brands and The Open Platform for projects related to gaming and tokenized assets.

The partnership with Kingsway Capital aims to bolster institutional confidence in TON, with expectations of long-term value growth and potential staking rewards.

This $558 million investment signifies a strong endorsement of TON and reflects a shift towards traditional capital entering niche blockchain ecosystems.

The company anticipates generating staking yields from Toncoin, which could lead to a positive cash flow and a sustainable strategy centered around the cryptocurrency.

The strategic partnership with Telegram aims to leverage Toncoin as the currency for various services within its ecosystem, which boasts over one billion monthly active users.

Following the announcement of the PIPE deal and the pivot towards cryptocurrency, Verb Technology Company's stock surged over 200% on August 4, 2025.

Verb will continue to trade under the ticker VERB on NASDAQ while expanding its existing operations in social commerce and video marketing.