Google is rolling out a new 'Purchases' tab in Gmail, designed to consolidate all purchase-related emails for quick access to upcoming deliveries, past orders, and shipments, with features starting on mobile devices in the coming weeks.

This update will also include nudges highlighting limited-time deals and offers, helping users stay informed about important promotions during the busy holiday shopping season.

Google assures users that the 'Arriving Soon' section and delivery tracking details will remain accessible, ensuring continuous updates on shipments.

Enhancements to the Promotions category will help users find discounts more quickly and allow customization of their email view to suit preferences.

These updates follow a previous Gmail enhancement that helps users manage subscriptions more efficiently by viewing all subscription emails in one place, reducing inbox clutter.

These improvements address common frustrations for online shoppers by simplifying order tracking and increasing deal visibility, aligning with the release of popular products like the iPhone 17 and new Apple Watch models.

All these updates are strategically timed to assist users during the holiday shopping season, coinciding with the launch of new Apple products.

A recent Gmail update enables automatic extraction of important dates from emails, allowing users to add events to Google Calendar seamlessly through an 'add to calendar' button, beginning to appear on September 11, 2025.

Google has enhanced its AI capabilities in recent months to improve spam detection and scam prevention, including a December update that increased scam blocking effectiveness and spam review frequency.

The new features aim to improve the overall user experience by making delivery tracking more streamlined and promotional content more personalized, especially useful during the holiday shopping rush.

Summary cards will continue to be displayed at the top of purchase-related emails, improving visibility and quick access to important information.