The campaign advocates for systemic change, including legislation by the UK government to ban plastic-containing wet wipes, with local politicians supporting measures to prevent future river contamination.

Grace Rawnsley from the Port of London Authority expressed pride in the project's success, emphasizing its importance for maintaining river health and benefiting local communities.

London’s Deputy Mayor for Environment and Energy highlighted the significance of the cleanup, the upcoming legislation against plastic wet wipes, and the city’s broader commitment to protecting waterways through collaborative efforts.

The project marked a transition from volunteer manual removal to large-scale mechanical cleanup, guided by ecological studies, as part of the PLA’s broader goal to achieve a pollution-free and healthy River Thames by 2050.

A significant environmental cleanup took place on the Thames near Hammersmith Bridge, where the Port of London Authority, Thames Water, and Thames21 spent three weeks removing approximately 5 million wet wipes from a 250-meter 'Wet Wipe Island', which posed serious ecological risks.

This effort underscores the damaging impact of non-biodegradable wet wipes, which pollute rivers, threaten wildlife, and create unsightly debris, highlighting the need for proper disposal and biodegradable alternatives.