Currently serving over 142,000 businesses and processing more than $8 billion annually, Hala's growth is driven by its scalable model and focus on sustainable development within the SME sector.

Hala, a rapidly growing financial technology company in Saudi Arabia, is transforming SME financial services with the backing of prominent venture capital firms, the Saudi sovereign wealth fund, and recent Series B funding of $157 million announced on September 15, 2025.

The company's expansion includes adding 6,000 to 7,000 new SMEs each month, with revenues increasing by 60% last year and projected to grow another 40-50% in 2025, leading to profitability.

Hala's growth validates its scalable operating model and highlights its role in fostering sustainable growth, SME development, and supporting Saudi Arabia's digital transformation and economic diversification.

This expansion underscores the company's potential to contribute significantly to regional economic growth and SME empowerment.

With the new funding, Hala aims to expand its impact across the Middle East and beyond, aligning with the region's broader digital transformation goals.

Investors like TPG, managing $261 billion and focusing on impact investments, and Sanabil, investing over $3 billion annually in innovative companies, see Hala as a strategic player addressing financial inclusion and regional development.

The Rise Funds, part of TPG's impact platform managing around $29 billion, emphasizes investments that tackle global challenges such as financial inclusion, healthcare, and climate change.

This funding round signifies strong investor confidence in Hala's potential to lead digital financial services in the Middle East.

Hala's growth addresses a critical gap in Saudi Arabia, where many micro-businesses struggle to access finance due to their small size and perceived risk, which traditional banks often avoid.