IU's song 'Love Wins All,' featuring BTS's V, surpassed 100 million views on YouTube on September 19, 2025, making it her 10th music video to reach this milestone, demonstrating her enduring global popularity.

This achievement places IU as the top female K-pop solo artist with the most 100 million-view music videos, highlighting her consistent international appeal and artistic success.

Her collection of 10 videos with over 100 million views includes hits like 'Palette,' 'BBIBBI,' 'eight,' 'Blueming,' and 'Twenty-Three,' showcasing her versatility across genres.

The 'Love Wins All' music video, featuring a cinematic, post-apocalyptic love story and high production quality, starred V from BTS and contributed to its viral success.

Directed by Eom Tae-hwa, the video gained widespread attention for IU's passionate performance and visuals, topping YouTube's popular videos in 73 countries.

The collaboration with V and the movie-like narrative set new standards for K-pop music video storytelling and virality.

Released in January 2024 as the lead single from her sixth mini-album 'The Winning,' 'Love Wins All' achieved top positions on major music charts domestically and internationally, including a triple crown on South Korea's Inkigayo.

Following its release, the song topped charts like Melon, HOT100, Genie, Bugs, and the iTunes top song charts in 23 regions overseas.

IU's recent success with 'Bye, Summer' continues her chart dominance both in Korea and abroad, with Forbes calling her the 'Queen of K-pop and K-drama'.

The milestone underscores the viability of solo artistry in K-pop, with IU paving the way for other solo artists to achieve significant international success.

Fan reactions, trending hashtags, and international media coverage celebrate her achievement, emphasizing K-pop's growing global influence and cross-cultural appeal.

IU is also expanding her entertainment career with roles in Netflix's 'When Life Gives You Tangerines' and upcoming series 'The 21st Century Grand Prince’s Wife,' set to premiere in 2026.

The 'Love Wins All' music video took approximately one year, seven months, and 26 days to reach 100 million views, reflecting its rapid popularity and viewer engagement.