Crypto Influencers Exposed: Over 200 Caught in Undisclosed Paid Promotion Scandal

September 2, 2025
Crypto Influencers Exposed: Over 200 Caught in Undisclosed Paid Promotion Scandal
  • Payment details, including wallet addresses and receipts, are part of the leak, illustrating the financial transactions behind these promotions.

  • Community reactions criticize influencers for misleading followers, with some earning significant sums from undisclosed promotions despite changing account identities.

  • This investigation underscores a systemic failure to follow advertising disclosure rules designed to protect consumers from deceptive marketing.

  • Undisclosed crypto promotions pose a regulatory risk, with authorities like the FTC and SEC increasing scrutiny of low-liquidity tokens and influencer disclosures.

  • The widespread failure to disclose paid promotions creates a risk of misleading followers and artificially inflating token prices.

  • ZachXBT compared the operational models of Ripple, Cardano, and Hedera to pyramid schemes, suggesting possible insider enrichment.

  • Influencers leveraging their reach to profit from low-liquidity tokens contribute to misleading investors and market manipulation.

  • Most influencers, around 160, accepted paid deals, but fewer than five properly disclosed these promotions, raising concerns about transparency.

  • Crypto investigator ZachXBT has exposed over 200 influencers for failing to disclose paid promotions, highlighting transparency issues in crypto marketing.

  • This investigation builds on ZachXBT's previous work on crypto fraud and market manipulation, raising questions about industry standards.

  • The leaked data reveals that most influencers did not label their posts as paid advertisements, with payments ranging from hundreds to tens of thousands of dollars.

  • Many influencers used small giveaway posts to boost engagement, often targeting users in developing countries, which could mislead or exploit vulnerable audiences.

  • Undisclosed paid endorsements are linked to market manipulation, especially in thinly traded tokens and pump-and-dump schemes, risking significant investor losses.

  • On-chain payment receipts and Solana wallet addresses included in the leak show transparency in payment methods, with some posts costing thousands of dollars.

Summary based on 4 sources


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