Crypto Influencers Exposed: Over 200 Caught in Undisclosed Paid Promotion Scandal
September 2, 2025
Payment details, including wallet addresses and receipts, are part of the leak, illustrating the financial transactions behind these promotions.
Community reactions criticize influencers for misleading followers, with some earning significant sums from undisclosed promotions despite changing account identities.
This investigation underscores a systemic failure to follow advertising disclosure rules designed to protect consumers from deceptive marketing.
Undisclosed crypto promotions pose a regulatory risk, with authorities like the FTC and SEC increasing scrutiny of low-liquidity tokens and influencer disclosures.
The widespread failure to disclose paid promotions creates a risk of misleading followers and artificially inflating token prices.
ZachXBT compared the operational models of Ripple, Cardano, and Hedera to pyramid schemes, suggesting possible insider enrichment.
Influencers leveraging their reach to profit from low-liquidity tokens contribute to misleading investors and market manipulation.
Most influencers, around 160, accepted paid deals, but fewer than five properly disclosed these promotions, raising concerns about transparency.
Crypto investigator ZachXBT has exposed over 200 influencers for failing to disclose paid promotions, highlighting transparency issues in crypto marketing.
This investigation builds on ZachXBT's previous work on crypto fraud and market manipulation, raising questions about industry standards.
The leaked data reveals that most influencers did not label their posts as paid advertisements, with payments ranging from hundreds to tens of thousands of dollars.
Many influencers used small giveaway posts to boost engagement, often targeting users in developing countries, which could mislead or exploit vulnerable audiences.
Undisclosed paid endorsements are linked to market manipulation, especially in thinly traded tokens and pump-and-dump schemes, risking significant investor losses.
On-chain payment receipts and Solana wallet addresses included in the leak show transparency in payment methods, with some posts costing thousands of dollars.
Summary based on 4 sources
Get a daily email with more Crypto stories
Sources

The Block • Sep 2, 2025
ZachXBT says over 100 crypto influencers accepted promo deals without disclosing paid ads
forklog.media • Sep 2, 2025
ZachXBT Exposes Hundreds of Influencers for Undisclosed Token Promotions | ForkLog
AMBCrypto • Sep 2, 2025
ZachXBT exposé unmasks 200+ crypto influencers in paid promo scandal
Parameter • Sep 2, 2025
ZachXBT Exposes Massive Crypto Influencer Payment Scandal