Following the announcement, Yunfeng’s shares increased by 9.55%, closing at HKD 3.67, roughly USD 0.47, reflecting investor confidence in its strategic shift.

Yunfeng Financial has made a significant move by purchasing approximately $44 million worth of 10,000 ETH to incorporate Ethereum into its corporate reserves, aiming to support its expansion into Web3, AI, and asset tokenization.

This strategic investment aligns with broader efforts to diversify beyond traditional currencies and leverage digital assets for technological innovation.

The move is facilitated by favorable regulatory developments in Hong Kong and Singapore, creating a crypto-friendly environment that enables compliant treasury management.

Yunfeng's adoption of Ethereum reflects a growing trend of institutional acceptance of ETH as part of corporate finance, especially in the context of expanding blockchain applications.

The investment was disclosed voluntarily to the Hong Kong Exchange on September 2, 2025, contributing to a 384% surge in corporate ETH holdings from June to September, increasing from 916,268 ETH to 4.4 million ETH, adding approximately $13.2 billion in Ethereum assets.

Yunfeng views Ethereum as a key infrastructure for its real-world asset tokenization activities and plans to explore its applications in insurance and decentralized finance, leveraging smart contracts and decentralized applications.

While Yunfeng’s crypto holdings are modest compared to industry giants, this move exemplifies a broader trend of traditional firms adopting cryptocurrencies for long-term balance sheet management, inspired by leaders like MicroStrategy.

This strategic entry into crypto treasuries highlights a shift in Asian firms toward integrating digital assets into their financial strategies, potentially influencing global corporate finance practices.

Best practices for managing crypto reserves include maintaining liquidity, working with crypto-friendly banks, using stablecoins to reduce volatility, and adopting crypto payroll solutions to attract talent.

Jack Ma, through Yunfeng, is indirectly investing in crypto despite China’s ban, allowing him to bypass mainland restrictions by leveraging Hong Kong’s more permissive regulatory environment.

Yunfeng’s parent company, Yunfeng Capital, co-founded by Jack Ma and based in Shanghai, has a history of engaging in innovative financial initiatives, supporting Yunfeng’s strategic moves.

Yunfeng’s broader strategy, announced in July, emphasizes technological innovation and pivoting toward next-generation financial infrastructure, with Ethereum playing a central role.