The show will include a weekly elimination round called The Duel, where contestants face off, with minimal instructions, involving shocking reveals, puzzles, and twists.

Filming for The Box is scheduled to take place over three weeks starting in September 2025 in the UK, with the show expected to air in early 2026.

ITV is launching a new reality show called The Box, hosted by Gary Lineker, featuring celebrities like Joey Essex, John Bercow, and others competing in a format based on a Norwegian series that first aired in January 2025.

The show has been compared to programs like 'I'm A Celebrity' and 'SAS: Who Dares Wins,' emphasizing its focus on contestants' diverse skills and the unpredictability of the challenges.

Lineker has expressed enthusiasm about the cast's variety of skills and strengths, promising an exciting viewing experience as celebrities face unknown challenges.

ITV's Katie Rawcliffe highlighted the entertainment value brought by the diverse perspectives of the celebrity contestants.

Among the contestants is John Bercow, former Commons Speaker, who previously competed in the US version of 'The Traitors.'

Lineker's departure from the BBC was linked to a controversy over a social media post about Zionism, which he apologized for, yet he still received an NTA award after leaving.

Produced by Twofour, part of ITV Studios, The Box is based on a Norwegian format that debuted on TV2 in Norway and will be adapted for British audiences.