Bailey Smith, an AFL player for Geelong, sparked controversy during Mad Monday celebrations by posting Instagram photos referencing the film Brokeback Mountain, including a costume as a character from Legends of the Fall and a caption that drew criticism for insensitivity and perceived homophobia.

Smith's posts also included a photo with teammate Patrick Dangerfield dressed as a cowboy, with a caption referencing Brokeback Mountain, which many viewed as an insensitive joke.

The controversy intensified when Smith posted a photo of teammate Max Holmes dressed as a journalist, with a caption that was later deleted, adding fuel to the debate.

Specifically, Smith was caught on video verbally abusing a female photographer during training, telling her she 'does a f***ing s**t job' and giving her the middle finger, which Wilson condemned as unprofessional.

Smith also mocked journalist Caroline Wilson with a costume and social media posts, including a caption with sexual connotations, which further fueled the controversy.

Brown explicitly criticized Smith for homophobia, stating that it makes someone a loser and calling for more respectful and inclusive behavior among players.

The event also featured other controversial elements, such as players attending as Irish band Kneecap and Holmes's costume as journalist Caroline Wilson, which attracted additional attention.

Wilson publicly criticized Smith for his repeated disrespectful behavior, questioning his attitude towards mental health and accountability.

Wilson's criticism of Smith's behavior was echoed by Brown on social media, highlighting concerns over professionalism and respect in the sport.

Smith's history of misconduct includes abusive behavior towards a female photographer and a junior AFL staffer, as well as an apology for verbal abuse directed at a journalist.

The incident highlights ongoing issues with player conduct and underscores the need for better behavior during celebrations, especially regarding sensitive topics like homophobia.

Brown, a former AFL player and openly bisexual, responded to Smith's posts by calling him a 'homophobic loser' and emphasizing that homophobia, not losing a grand final, defines a person's character.