Cardi B Hits NYC Streets for Nostalgic Album Promotion, Teases New Music and Tour
September 7, 2025
The upcoming album, set to drop on September 19, 2025, includes 23 tracks, with singles like 'Outside' and 'Imaginary Playerz,' sampling Jay-Z, and marks her return after a seven-year hiatus.
Cardi B's promotion also includes appearances on the cover of Billboard, where she expressed confidence in her music's demand and her influence in the industry.
Earlier in the week, Cardi B received the 2025 Billboard Impact of the Year Award at the R&B/Hip-Hop Power Players event in Brooklyn, highlighting her continued relevance and impact.
She has also hinted at her first major tour in six years, with dates expected to be announced soon, further building anticipation for her return.
In a bold and nostalgic move, Cardi B took her promotional efforts to the streets of New York City on September 6, 2025, selling copies of her upcoming album 'Am I The Drama?' directly to pedestrians, echoing early 2000s hip-hop marketing tactics.
She showcased vinyls, CDs, posters, and incense sticks at her sidewalk sale, sharing footage on social media, and emphasizing her label's encouragement to promote the album directly to fans.
Her street promotion included wearing casual clothing and playing Bob Marley's 'Three Little Birds' in the background, which was well-received by fans who appreciated its grassroots approach.
Prior to the street promo, Cardi B generated buzz with a TikTok teaser of her track 'Bodega Baddie,' where she humorously appeared with a fake pregnancy bump, sparking excitement and speculation.
Her promotional style blends nostalgia with modern social media tactics, including humorous stunts that engage her audience and generate viral buzz.
She also released a 'Courtroom Edition' of her album featuring covers inspired by her recent legal case, which was exonerated due to lack of evidence after allegations of assault in 2018.
This grassroots promotion is part of a playful campaign leading up to the album's release on September 19, 2025, her first in seven years since her Grammy-winning debut 'Invasion of Privacy'.
Her previous album 'Invasion of Privacy' featured hits like 'Bodak Yellow,' which went diamond, and earned her a Grammy, establishing her as a major force in the industry.
Summary based on 9 sources
Get a daily email with more Entertainment stories
Sources

Billboard • Sep 7, 2025
Cardi B Takes to the Streets of New York to Sell Copies of ‘Am I the Drama?’
The Express Tribune • Sep 7, 2025
Cardi B sells new album Am I The Drama on New York streets ahead of release
