Lidl GB capped a record Christmas, with UK turnover surpassing £1.1 billion over the four weeks to Christmas Eve and shopper numbers rising about 8% to a new high of nearly 4 million extra customers.

The loyalty scheme’s contribution to performance was evident with a 28% rise in active Lidl Plus members in November, signaling its growing importance.

CEO Ryan McDonnell credits the performance to consistently low prices, strong support for British food, and maintained quality, underscoring Lidl as the fastest-growing bricks-and-mortar supermarket in the UK.

Sales for the festive period rose 10% as Lidl continued investing in low prices and British sourcing, reinforcing its position as the fastest-growing physical supermarket in Britain.

The surge outpaced last year’s growth of 7% and arrives as other retailers begin to publish festive trading updates.

Lidl Plus loyalty program drove festive sales, with a 28% increase in active members in November, highlighting the impact of loyalty participation.

Final-week demand featured 11,000 tonnes of seasonal produce (up 70% YoY) and easy-peeler clementines up nearly 40%.

December 23 emerged as Lidl’s busiest shopping day, with preparations already underway as 30 million mince pies were sold since September and 11,000 tonnes of seasonal produce moved in the final week before Christmas Eve, up 70% year-on-year.

Popular items included Comte de Senneval Champagne and the Deluxe party food range, with Champagne up 260% in its peak week and pistachios nearing 100 tonnes for festive use.

Lidl plans to expand further, opening around 40 new shops in 2025 and lifting total UK stores to over 1,000, maintaining its position as the sixth-largest grocer in Britain.

Analysts note Lidl’s growth acceleration makes it the fastest-growing bricks-and-mortar supermarket, with market-share gains suggesting it could overtake Morrisons if momentum continues.

Lidl remains Britain’s sixth-largest grocery chain and has posted the largest market-share gains in recent months, fueling expectations it might overtake Morrisons with sustained momentum.