Samsung TV Plus reached over 100 million monthly active users globally in 2025, with double-digit growth in viewership and a 25% year-over-year increase in streaming hours.

The platform offers live events and interactive features, including a Jonas Brothers concert where viewers could vote for songs using their TV remotes, illustrating strong audience engagement.

Advertiser value is a priority, as brands can reach desirable audiences in a brand-safe environment, supported by a 92% three-month retention rate.

Samsung adjusted its Galaxy S26 launch plan, delaying the reveal to February 25 and the product availability to March 11, in response to negative reception to Friday launches in some markets.

Leaks suggest the Galaxy S26 Ultra may include a Privacy display tile and Flex Magic Pixel technology to limit on-screen visibility from side angles, with One UI 8.5 Good Lock enhancing the Quick Panel.

All information comes from Samsung Newsroom.

Market data from Omdia shows India’s smartphone shipments declined about 1% in 2025, with Vivo leading the market, Samsung down, and Apple gaining ground.

Samsung announced a 2026 TV lineup at CES, with availability across Micro LED, Neo QLED, OLED, The Frame, The Frame Pro, and other devices, signaling continued content expansion.

The 2026 TV lineup aims to widen the addressable audience for Samsung TV Plus across premium display families.

Samsung intends to broaden content variety in 2026, focusing on more interactive experiences, additional live events, and new partnerships.

TV Plus expanded its creator and podcast ecosystem by adding channels from Dhar Mann, Mark Rober, Michelle Khare, Smosh, and partnering with Spotify and David Letterman for video podcasts.

The service added sports-focused channels and content from leagues such as MLB, NBA, NHL, and NFL to broaden its offerings.