Uber Unveils UK Nightlife Trends: Edinburgh Tops, Matcha Craze Soars 700%

January 26, 2026
Uber Unveils UK Nightlife Trends: Edinburgh Tops, Matcha Craze Soars 700%
  • Uber analyzes millions of UK trips and deliveries to identify nightlife and dining trends, with Edinburgh and Glasgow emerging as the top nightlife hotspots and London following behind.

  • Eight of the top-sought destinations are train stations, and city-specific interests include iconic sites like London’s Hyde Park, Edinburgh Castle, and Liverpool’s The Beatles Story.

  • Birmingham shows the strongest commuter pattern, recording the most early-morning trips between 6am and 8am.

  • The year marks a surge in matcha popularity, led by a 700% year-over-year rise in searches for Japanese green tea powder.

  • Uber notes the 700% jump in matcha searches as part of a broader trend highlighted in 2025 around the Japanese green tea powder craze.

  • The ongoing YoY trend includes a 700% increase in searches for matcha drinks, reflecting changing dietary and beverage preferences.

  • 2025 saw more late-night activity versus 2024, with Uber and rival Bolt noting shifts in peak social hours and rising nighttime trends across the UK.

  • Cardiff breaks into the top 10 nightlife cities, led by Clwb Ifor Bach as its most requested nightlife spot.

  • Uber highlights cultural landmarks and iconic venues—Cadbury World, Fabric, The Ivy, The Kitchin, and The Balmoral—as key draws in their respective cities.

Summary based on 12 sources


Get a daily email with more UK News stories

More Stories