Uber Unveils UK Nightlife Trends: Edinburgh Tops, Matcha Craze Soars 700%
January 26, 2026
Uber analyzes millions of UK trips and deliveries to identify nightlife and dining trends, with Edinburgh and Glasgow emerging as the top nightlife hotspots and London following behind.
Eight of the top-sought destinations are train stations, and city-specific interests include iconic sites like London’s Hyde Park, Edinburgh Castle, and Liverpool’s The Beatles Story.
Birmingham shows the strongest commuter pattern, recording the most early-morning trips between 6am and 8am.
The year marks a surge in matcha popularity, led by a 700% year-over-year rise in searches for Japanese green tea powder.
Uber notes the 700% jump in matcha searches as part of a broader trend highlighted in 2025 around the Japanese green tea powder craze.
The ongoing YoY trend includes a 700% increase in searches for matcha drinks, reflecting changing dietary and beverage preferences.
2025 saw more late-night activity versus 2024, with Uber and rival Bolt noting shifts in peak social hours and rising nighttime trends across the UK.
Cardiff breaks into the top 10 nightlife cities, led by Clwb Ifor Bach as its most requested nightlife spot.
Uber highlights cultural landmarks and iconic venues—Cadbury World, Fabric, The Ivy, The Kitchin, and The Balmoral—as key draws in their respective cities.
Summary based on 12 sources
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Sources

The Guardian • Jan 26, 2026
Edinburgh and Glasgow top London as UK’s nightlife hotspots, Uber data shows
Edinburgh News • Jan 25, 2026
Edinburgh named UK's nightlife hotspot with the biggest proportion of late-night journeys according to Uber
Oxford Mail • Jan 26, 2026
Edinburgh and Glasgow top London as UK nightlife hotspots, Uber finds
Chester and District Standard • Jan 26, 2026
Edinburgh and Glasgow top London as UK nightlife hotspots, Uber finds