Poster 3 used the same design as the other visuals but revealed the message 'REAL WAGES STUCK IN 2008' via negative space.

The two‑minute video and three posters depicted dire economic scenarios with lines such as 'Everything is fine' and 'If everything’s fine, don’t change anything.'

Clearcast previously rejected the TV ad for lack of evidence that crypto could meaningfully solve economic issues, while ASA extended restrictions to online and public placements.

The UK Advertising Standards Authority has banned Coinbase advertisements for misrepresenting crypto risks, criticizing the campaigns as irresponsible and downplaying risk.

The ASA found the posters and the VOD ad failed to include prominent risk warnings mandated by FCA guidance, potentially presenting crypto as a remedy for financial stress despite high volatility and risk.

The TV version was not approved, but the campaign reached a broad online audience and appeared in high‑traffic spaces like the London Underground and rail stations.

Coinbase’s campaign faced international scrutiny, with supporters noting similar themes in the United States and defending the goal of highlighting systemic issues in traditional finance.

As of publication, the advert remained live on Coinbase’s X account, with no plans announced to remove it.

Criticism centered on the use of humor around serious financial concerns and implying crypto as an easy fix without evidence, which could encourage high‑risk financial behavior.

The ruling covers a Video on Demand ad and three posters from August 2025.

Coinbase has not issued a public response beyond the CEO’s prior defense, and regulators involved include the ASA and Clearcast, which approved or rejected TV content.

Industry responses include Coinbase reviewing its UK advertising strategy, Binance evaluating practices for compliance, and calls for clearer regulatory frameworks across the sector.