JBL Unveils New Open Ear and Endurance Earbuds with Cutting-Edge Tech at CES 2026
January 5, 2026
JBL is expanding its Open Ear lineup with two new models, Sense Pro and Sense Lite, adding air conduction-based OpenSound technology, four-microphone arrays, longer battery life, and Bluetooth upgrades, with launches planned for March at $200 and $150 respectively.
Sense Pro is a premium open-ear model featuring air conduction, spatial audio, four mics, Bluetooth 6, adaptive bass boost, hi-res wireless audio, wireless charging, and up to 38 hours of playtime.
Sense Lite, a more affordable open-ear option, includes four microphones, IP54 rating, Bluetooth 5.4, Google Fast Pair, and up to 32 hours of playtime.
Endurance Zone uses JBL OpenSound Technology for deep bass with minimal leakage and features IP68 water resistance plus liquid silicone ear hooks with adaptable memory wire for secure activity fit.
JBL also unveiled four new Endurance earbuds at CES 2026: Endurance Zone, Endurance Peak 4, Endurance Pace, and Endurance Run 3 (with two Run 3 variants).
The Peak 4 model is not truly open-ear in design and uses twist-to-lock ear hooks, distinguishing it from fully open-ear concepts.
JBL’s parent company HARMAN has a long history of audio innovation spanning 75 years and a diverse portfolio including Harman Kardon, AKG, Bowers & Wilkins, Denon, and Marantz, with broader automotive and sports partnerships.
Open-ear earbuds are still relatively niche, and JBL aims to broaden consumer choice in this category amid growing popularity.
ANC in open-ear buds is rare but expected to gain traction, with CES 2026 seen as a proving ground for how this tech could evolve.
Endurance Peak 4 offers up to 48 hours of total battery life with its charging case, does not include OpenSound, and is priced at $129.95, with release slated for January.
OpenSound uses air conduction and phase cancellation to direct sound into the ear while preserving ambient awareness, eliminating the need for a traditional transparency mode.
Overall, JBL emphasizes open-ear and Endurance-focused designs for active lifestyles, prioritizing comfort, durability, and situational awareness.
Summary based on 10 sources
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Sources

The Verge • Jan 5, 2026
JBL expands open-ear lineup with new buds coming to the US in March
Forbes • Jan 5, 2026
JBL Exhibits New Endurance And Sense Active And Open Earbud Designs At CES 2026
Mashable • Jan 5, 2026
CES 2026: JBL is expanding the open-ear headphones market with 5 new earbuds
Business Wire • Jan 5, 2026
JBL Expands Its Iconic Endurance Line with Five New Models Built for Peak Performance