Trading in the combined entity’s shares is slated to commence on the ASX shortly after completion.

Jeff Howard has been appointed Managing Director and Chief Executive Officer of Southern Cross Austereo Pty Ltd, effective immediately.

The executive leadership will see John Kelly transition from Southern Cross to lead the audio division, while Jeffrey Howard from SWM assumes leadership at the merged group’s front office.

The merger results in a roughly 50-50 ownership split in the combined company, with SWM contributing significant revenue and EBITDA while SCA shareholders gain a proportional stake.

The combined group will trade on the ASX under the ticker SXL, with a potential name transition as it operates initially as Southern Cross Media.

SWM will be delisted from the ASX, marking the end of its standalone listing.

The merged company will bring together SWM’s national TV network, major radio assets, print titles, and LiSTNR, strengthening cross‑platform reach against evolving audience habits.

Southern Cross Austereo has completed its $385 million all-scrip acquisition of Seven West Media, with SWM shareholders receiving 0.1552 SCA shares per SWM share, and trading in the new SCA entity set to begin this week.

The merger is expected to generate around $2 billion in annual revenue and create a broad cross‑platform footprint across TV, radio, print, and digital.

Toby Potter continues as interim Southern Cross CFO during the transition, with Craig Haskins of SWM set to retire after the integration period.

The merger received near‑unanimous support at a Sydney meeting, with about 99% of votes in favor, clearing the final regulatory hurdle after court sign‑off.

Kerry Stokes AC will serve as Interim Chair of the Southern Cross Board through late February 2026, after which Heith Mackay‑Cruise will take over; several new non‑executive directors, including Michael Malone, Teresa Dyson, Ryan Stokes, join the board.