Record Store Day 2026 is set for April 18, marking the 19th edition of the global celebration of independent record shops, artists, labels, and fans with a strong emphasis on physical formats.

Live in-store or nearby performances—acoustic sets or DJ appearances—are planned to boost foot traffic and visibility for participating shops.

The 2026 ambassador had not yet been announced at publication time, with a decision expected in the coming months.

Over 280 independent UK record shops will participate, offering exclusive releases and in-store events to drive foot traffic and visibility.

Collaborating with local artists for shared bills and joint releases can reduce costs and expand reach, strengthening local music communities.

In-store performances, signings, listening parties, and other artist-store collaborations are encouraged to engage fans and local communities.

Official updates and details will be posted online across the event’s channels, including its website, Instagram, and X.

Current partners include BBC Radio 6 Music, Bowers & Wilkins, Jack Daniel’s x Metropolis: REVIVE LIVE, and War Child, with War Child serving as the official charity partner for 2026.

The article is authored by Bruce Houghton, founder/editor of Hypebot, who has ties to Bandsintown and Berklee College of Music.

Promotional efforts should target fans via email, social media, and platforms like Bandsintown, focusing on audiences who shop at participating stores.

Past and recent ambassadors include Sam Fender (UK ambassador for 2025) and Post Malone, with other high-profile artists like Taylor Swift, Oasis, and The 1975 having involvement in previous years.

Releases across vinyl, CD, cassette, and KitBetter—a hybrid physical-digital format—are expected, with special or limited-edition items to drive store traffic.