WBD Rejects Paramount’s $77.9B Bid, Backs Netflix in High-Stakes Media Merger Battle

January 7, 2026
WBD Rejects Paramount’s $77.9B Bid, Backs Netflix in High-Stakes Media Merger Battle
  • Warner Bros. Discovery says Paramount’s hostile $77.9 billion bid is not in the best interests of shareholders and urges support for Netflix’s roughly $72 billion deal instead.

  • Regulatory and political factors, including potential U.S. government involvement, are expected to influence the merger process.

  • WBD notes Paramount’s offer relies on heavy debt financing, raising questions about the deal’s feasibility and closing risk.

  • There is a real possibility that no deal materializes, as negotiations and integration could derail what’s on the table.

  • Industry observers warn that reduced film output and fewer choices at theaters could result from consolidation or insufficient challenges to it.

  • The potential outcome could shape broader media-consolidation debates and consumer impact, with lawmakers like Senator Elizabeth Warren weighing in on concerns.

  • Employees are being urged to stay focused and not be swayed by external noise, with appreciation for their professionalism.

  • Paramount representatives did not immediately comment on the latest developments.

  • Industry groups express concern about consolidation, warning of potential job losses and reduced theatrical competition if the bids advance.

  • Theaters warn that a large Netflix-backed bid could dominate domestic box office, signaling substantial consolidation and less competition.

  • There is a broader political angle to the takeover, with discussions around influence over media assets and connections to political figures.

  • WBD cautions that Paramount’s leveraged structure could extend a closing window and risk material adverse effects, complicating strategic plans.

Summary based on 52 sources


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