Lumina Media was formed two years ago with offices in Atlantic and the Middle East, operating across talent/IP, innovation, the creator economy, and youth sports, and has invested in 15 companies with a total annual revenue surpassing $100 million.

The company pushes a creator-led model over traditional studio consolidation, aiming to build infrastructure around catalysts such as talent like Omar Sy, audience ecosystems like Arcade and The Sidemen, and brand partnerships.

Founder Thomas Benski sees Lumina as an alternative to large-scale roll-ups, suggesting it could collaborate with or compete against mergers like Banijay-All3Media, but believes consolidation isn’t well-suited for emerging businesses.

Benski is steering Lumina to be a modern, catalyst-driven global hub for talent and IP across gaming, consumer brands, creator economy, and conventional film/TV, prioritizing ownership and active audience relationships.

Lumina’s strategy includes a venture capital arm that backs consumer brands such as Hunza G and Métier to leverage storytelling and IP across sectors.

Lumina plans expansion in the Middle East, growth in headcount, and pursuit of a few large projects to cross the line, while continuing to develop collaborations with partners like Jason Statham and Guy Ritchie.

Lumina’s investments span Magna Studios, SunnyMarch, a stake in Benedict Cumberbatch’s SunnyMarch Productions, plus stakes in AI firm Perplexity and gaming firm Creators Corp.

Lumina has been cash-flow positive from year one and profitable by year two, expanding beyond management into broader entertainment activities such as SunnyMarch’s live events and Arcades’ expansion.