SXSW London’s second edition, held in June 2026, drew over 20,000 attendees and featured 863 speakers, including Michelle Obama, the Russo brothers, and Neon founder Tom Quinn, continuing a roster of past speakers like Sir Tim Berners-Lee, Demis Hassabis, Esther Perel, Idris Elba, and the late Dr. Jane Goodall.

The festival also welcomed more than 256 artists in 2026, building on its expanding program and international footprint.

Katy Arnander, Chief Programming Officer, frames SXSW London’s theme as both a call to action and a programming motif, positioning the event as a convergence point for business, tech, creativity, and culture.

Arnander also indicates the 2027 theme will function as a call to action and a programming framework to guide conversations and collaborations across business, technology, creativity, and culture.

Super early bird passes go on sale October 16, with half-price pricing available through December 1.

Conference submissions close on November 12, 2026, and screen submissions close on January 31, 2027, with submissions open via the SXSW London official site.

The 2027 festival theme is 'The Power of Human Potential,' featuring 14 programming tracks, including returning tracks like AI & Experience, Frontier Technologies, Health & Longevity, and Society Rewired, plus new tracks Future Earth and Sports.

The conference program will comprise 14 tracks, incorporating AI & Experience, Frontier Technologies, Health & Longevity, Society Rewired, and new tracks Future Earth and Sports.

SXSW London 2027 is scheduled for May 24–29 in Shoreditch, east London, under the banner 'The Power of Human Potential.'

The organizers have confirmed the dates and theme for 2027, with the event set to run May 24–29 in Shoreditch.

Billboard will continue hosting The Stage at SXSW London, maintaining its footprint from SXSW in Austin, with headliners like Tems in 2025 and DJ AG in 2026.

The 2026 screen strand included 100 screenings, featuring the UK premiere of Sex and Death in Camp Miasma and world premieres of Get Jiro and Savage House; the music lineup featured Rachel Chinouriri, Tiwa Savage, Shame, Pete Tong, and Gilles Peterson.